{"id":3319,"date":"2024-09-10T14:24:25","date_gmt":"2024-09-10T21:24:25","guid":{"rendered":"https:\/\/www.cdvalet.com\/blog\/?p=3319"},"modified":"2025-12-17T12:54:56","modified_gmt":"2025-12-17T20:54:56","slug":"how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances","status":"publish","type":"post","link":"https:\/\/www.cdvalet.com\/insights\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/","title":{"rendered":"How CD Valet Helped a Credit Union Gain New Members While Opening CDs with $100K+ Balances"},"content":{"rendered":"\n<p>In a competitive financial landscape, deposit growth is essential for stability, especially for credit unions where it often aligns with membership growth. CD Valet has proven effective in driving both, as this case study highlights the remarkable success of a financial institution in attracting deposits and new members through a targeted campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<p>A two-week promotion using CD Valet yielded 310 leads, with an average CD size of $106,000, totaling $3.185 million in deposits. The campaign\u2019s marketing cost was only 34 basis points and new member acquisition surged during this period, showcasing the dual benefits of deposit growth and membership expansion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Higher-than-Average CD Size<\/h3>\n\n\n\n<p>An average CD size of $106,000 demonstrates the institution\u2019s ability to attract high-value depositors with an attractive rate and the benefits of federal deposit insurance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">New Member Acquisition<\/h3>\n\n\n\n<p>Importantly, the promotion also led to significant new member acquisition, which is critical for credit unions. The success in converting depositors into members speaks to the long-term value CD Valet offers, helping institutions establish lasting relationships with new customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lead Link Solution<\/h3>\n\n\n\n<p>CD Valet\u2019s Lead Link Solution &#8212; driving CD customer leads at scale by directing them to open a CD on a financial institution\u2019s website through digital account opening or by collecting information through a customized contact form &#8212; played a crucial role in this success by streamlining the conversion process. This tool helped turn initial interest into concrete outcomes, reinforcing CD Valet\u2019s ability to drive meaningful results in both deposits and memberships.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Partner with CD Valet<\/h2>\n\n\n\n<p>CD Valet is a powerful resource for institutions looking to grow deposits and membership through a single, efficient campaign. By promoting an attractive APY and utilizing CD Valet\u2019s digital marketplace, this institution achieved impressive results.<\/p>\n\n\n\n<p>If your financial institution is ready to enhance its deposit strategy, contact Jamie Fairbanks at jfairbanks@cdvalet.com to learn more about CD Valet\u2019s tailored solutions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a competitive financial landscape, deposit growth is essential for stability, especially for credit unions where it often aligns with membership growth. CD Valet has proven effective in driving both, as this case study highlights the remarkable success of a financial institution in attracting deposits and new members through a targeted campaign. Key Takeaways A [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[31],"tags":[],"class_list":["post-3319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fi-resources"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How CD Valet Helped a Credit Union Gain New Members While Opening CDs with $100K+ Balances - CD Valet<\/title>\n<meta name=\"description\" content=\"In a competitive financial landscape, deposit growth is essential for stability, especially for credit unions where it often aligns with membership\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cdvalet.com\/blog\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How CD Valet Helped a Credit Union Gain New Members While Opening CDs with $100K+ Balances - CD Valet\" \/>\n<meta property=\"og:description\" content=\"In a competitive financial landscape, deposit growth is essential for stability, especially for credit unions where it often aligns with membership\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cdvalet.com\/blog\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/\" \/>\n<meta property=\"og:site_name\" content=\"CD Valet\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-10T21:24:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-17T20:54:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cdvalet.com\/blog\/wp-content\/uploads\/2024\/09\/New-members.png\" \/>\n\t<meta property=\"og:image:width\" content=\"460\" \/>\n\t<meta property=\"og:image:height\" content=\"590\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mary Grace Roske\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mary Grace Roske\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cdvalet.com\/blog\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cdvalet.com\/blog\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/\"},\"author\":{\"name\":\"Mary Grace Roske\",\"@id\":\"https:\/\/www.cdvalet.com\/blog\/#\/schema\/person\/52e88985880d6a4d749ec1764b682dc7\"},\"headline\":\"How CD Valet Helped a Credit Union Gain New Members While Opening CDs with $100K+ Balances\",\"datePublished\":\"2024-09-10T21:24:25+00:00\",\"dateModified\":\"2025-12-17T20:54:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cdvalet.com\/blog\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/\"},\"wordCount\":331,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.cdvalet.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cdvalet.com\/blog\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members.png\",\"articleSection\":[\"FI Resources\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.cdvalet.com\/blog\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cdvalet.com\/blog\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/\",\"url\":\"https:\/\/www.cdvalet.com\/blog\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/\",\"name\":\"How CD Valet Helped a Credit Union Gain New Members While Opening CDs with $100K+ Balances - CD Valet\",\"isPartOf\":{\"@id\":\"https:\/\/www.cdvalet.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cdvalet.com\/blog\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cdvalet.com\/blog\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members.png\",\"datePublished\":\"2024-09-10T21:24:25+00:00\",\"dateModified\":\"2025-12-17T20:54:56+00:00\",\"description\":\"In a competitive financial landscape, deposit growth is essential for stability, especially for credit unions where it often aligns with membership\",\"breadcrumb\":{\"@id\":\"https:\/\/www.cdvalet.com\/blog\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cdvalet.com\/blog\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.cdvalet.com\/blog\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/#primaryimage\",\"url\":\"https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members.png\",\"contentUrl\":\"https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members.png\",\"width\":460,\"height\":590},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cdvalet.com\/blog\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cdvalet.com\/insights\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How CD Valet Helped a Credit Union Gain New Members While Opening CDs with $100K+ Balances\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cdvalet.com\/blog\/#website\",\"url\":\"https:\/\/www.cdvalet.com\/blog\/\",\"name\":\"CD Valet\",\"description\":\"Cd Valet\",\"publisher\":{\"@id\":\"https:\/\/www.cdvalet.com\/blog\/#organization\"},\"alternateName\":\"CD Rates\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cdvalet.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.cdvalet.com\/blog\/#organization\",\"name\":\"CD Valet\",\"alternateName\":\"CD Rates\",\"url\":\"https:\/\/www.cdvalet.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.cdvalet.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2023\/09\/cdvaletlogo.png\",\"contentUrl\":\"https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2023\/09\/cdvaletlogo.png\",\"width\":400,\"height\":89,\"caption\":\"CD Valet\"},\"image\":{\"@id\":\"https:\/\/www.cdvalet.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cdvalet.com\/blog\/#\/schema\/person\/52e88985880d6a4d749ec1764b682dc7\",\"name\":\"Mary Grace Roske\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.cdvalet.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.cdvalet.com\/blog\/wp-content\/uploads\/2023\/10\/MRoske-1-scaled.jpg\",\"contentUrl\":\"https:\/\/www.cdvalet.com\/blog\/wp-content\/uploads\/2023\/10\/MRoske-1-scaled.jpg\",\"caption\":\"Mary Grace Roske\"},\"description\":\"Mary Grace Roske is Head of Marketing &amp; Communications at CD Valet. She\u2019s spent her career in the money movement space, building brands and driving growth in community banking, correspondent banking, philanthropy and now fintech.\",\"sameAs\":[\"https:\/\/www.cdvalet.com\/\",\"https:\/\/www.linkedin.com\/company\/cd-valet\/\"],\"url\":\"https:\/\/www.cdvalet.com\/insights\/author\/dlm\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How CD Valet Helped a Credit Union Gain New Members While Opening CDs with $100K+ Balances - CD Valet","description":"In a competitive financial landscape, deposit growth is essential for stability, especially for credit unions where it often aligns with membership","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cdvalet.com\/blog\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/","og_locale":"en_US","og_type":"article","og_title":"How CD Valet Helped a Credit Union Gain New Members While Opening CDs with $100K+ Balances - CD Valet","og_description":"In a competitive financial landscape, deposit growth is essential for stability, especially for credit unions where it often aligns with membership","og_url":"https:\/\/www.cdvalet.com\/blog\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/","og_site_name":"CD Valet","article_published_time":"2024-09-10T21:24:25+00:00","article_modified_time":"2025-12-17T20:54:56+00:00","og_image":[{"width":460,"height":590,"url":"https:\/\/www.cdvalet.com\/blog\/wp-content\/uploads\/2024\/09\/New-members.png","type":"image\/png"}],"author":"Mary Grace Roske","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mary Grace Roske","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cdvalet.com\/blog\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/#article","isPartOf":{"@id":"https:\/\/www.cdvalet.com\/blog\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/"},"author":{"name":"Mary Grace Roske","@id":"https:\/\/www.cdvalet.com\/blog\/#\/schema\/person\/52e88985880d6a4d749ec1764b682dc7"},"headline":"How CD Valet Helped a Credit Union Gain New Members While Opening CDs with $100K+ Balances","datePublished":"2024-09-10T21:24:25+00:00","dateModified":"2025-12-17T20:54:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cdvalet.com\/blog\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/"},"wordCount":331,"commentCount":0,"publisher":{"@id":"https:\/\/www.cdvalet.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.cdvalet.com\/blog\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members.png","articleSection":["FI Resources"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.cdvalet.com\/blog\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.cdvalet.com\/blog\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/","url":"https:\/\/www.cdvalet.com\/blog\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/","name":"How CD Valet Helped a Credit Union Gain New Members While Opening CDs with $100K+ Balances - CD Valet","isPartOf":{"@id":"https:\/\/www.cdvalet.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cdvalet.com\/blog\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/#primaryimage"},"image":{"@id":"https:\/\/www.cdvalet.com\/blog\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members.png","datePublished":"2024-09-10T21:24:25+00:00","dateModified":"2025-12-17T20:54:56+00:00","description":"In a competitive financial landscape, deposit growth is essential for stability, especially for credit unions where it often aligns with membership","breadcrumb":{"@id":"https:\/\/www.cdvalet.com\/blog\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cdvalet.com\/blog\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cdvalet.com\/blog\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/#primaryimage","url":"https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members.png","contentUrl":"https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members.png","width":460,"height":590},{"@type":"BreadcrumbList","@id":"https:\/\/www.cdvalet.com\/blog\/how-cd-valet-helped-a-credit-union-gain-new-members-while-opening-cds-with-100k-balances\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cdvalet.com\/insights\/"},{"@type":"ListItem","position":2,"name":"How CD Valet Helped a Credit Union Gain New Members While Opening CDs with $100K+ Balances"}]},{"@type":"WebSite","@id":"https:\/\/www.cdvalet.com\/blog\/#website","url":"https:\/\/www.cdvalet.com\/blog\/","name":"CD Valet","description":"Cd Valet","publisher":{"@id":"https:\/\/www.cdvalet.com\/blog\/#organization"},"alternateName":"CD Rates","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cdvalet.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.cdvalet.com\/blog\/#organization","name":"CD Valet","alternateName":"CD Rates","url":"https:\/\/www.cdvalet.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cdvalet.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2023\/09\/cdvaletlogo.png","contentUrl":"https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2023\/09\/cdvaletlogo.png","width":400,"height":89,"caption":"CD Valet"},"image":{"@id":"https:\/\/www.cdvalet.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.cdvalet.com\/blog\/#\/schema\/person\/52e88985880d6a4d749ec1764b682dc7","name":"Mary Grace Roske","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cdvalet.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.cdvalet.com\/blog\/wp-content\/uploads\/2023\/10\/MRoske-1-scaled.jpg","contentUrl":"https:\/\/www.cdvalet.com\/blog\/wp-content\/uploads\/2023\/10\/MRoske-1-scaled.jpg","caption":"Mary Grace Roske"},"description":"Mary Grace Roske is Head of Marketing &amp; Communications at CD Valet. She\u2019s spent her career in the money movement space, building brands and driving growth in community banking, correspondent banking, philanthropy and now fintech.","sameAs":["https:\/\/www.cdvalet.com\/","https:\/\/www.linkedin.com\/company\/cd-valet\/"],"url":"https:\/\/www.cdvalet.com\/insights\/author\/dlm\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members.png",460,590,false],"thumbnail":["https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members-150x150.png",150,150,true],"medium":["https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members-234x300.png",234,300,true],"medium_large":["https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members.png",460,590,false],"large":["https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members-327x420.png",327,420,true],"1536x1536":["https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members.png",460,590,false],"2048x2048":["https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members.png",460,590,false],"authorship-box-avatar":["https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members.png",117,150,false],"authorship-box-related":["https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members.png",55,70,false],"bdpp-medium":["https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members.png",374,480,false],"tptn_thumbnail":["https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members-75x75.png",75,75,true]},"uagb_author_info":{"display_name":"Mary Grace Roske","author_link":"https:\/\/www.cdvalet.com\/insights\/author\/dlm\/"},"uagb_comment_info":2,"uagb_excerpt":"In a competitive financial landscape, deposit growth is essential for stability, especially for credit unions where it often aligns with membership growth. CD Valet has proven effective in driving both, as this case study highlights the remarkable success of a financial institution in attracting deposits and new members through a targeted campaign. Key Takeaways A&hellip;","rttpg_featured_image_url":{"full":["https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members.png",460,590,false],"landscape":["https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members.png",460,590,false],"portraits":["https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members.png",460,590,false],"thumbnail":["https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members-150x150.png",150,150,true],"medium":["https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members-234x300.png",234,300,true],"large":["https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members-327x420.png",327,420,true],"1536x1536":["https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members.png",460,590,false],"2048x2048":["https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members.png",460,590,false],"authorship-box-avatar":["https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members.png",117,150,false],"authorship-box-related":["https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members.png",55,70,false],"bdpp-medium":["https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members.png",374,480,false],"tptn_thumbnail":["https:\/\/www.cdvalet.com\/insights\/wp-content\/uploads\/2024\/09\/New-members-75x75.png",75,75,true]},"rttpg_author":{"display_name":"Mary Grace Roske","author_link":"https:\/\/www.cdvalet.com\/insights\/author\/dlm\/"},"rttpg_comment":2,"rttpg_category":"<a href=\"https:\/\/www.cdvalet.com\/insights\/category\/fi-resources\/\" rel=\"category tag\">FI Resources<\/a>","rttpg_excerpt":"In a competitive financial landscape, deposit growth is essential for stability, especially for credit unions where it often aligns with membership growth. CD Valet has proven effective in driving both, as this case study highlights the remarkable success of a financial institution in attracting deposits and new members through a targeted campaign. Key Takeaways A&hellip;","_links":{"self":[{"href":"https:\/\/www.cdvalet.com\/insights\/wp-json\/wp\/v2\/posts\/3319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cdvalet.com\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cdvalet.com\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cdvalet.com\/insights\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cdvalet.com\/insights\/wp-json\/wp\/v2\/comments?post=3319"}],"version-history":[{"count":3,"href":"https:\/\/www.cdvalet.com\/insights\/wp-json\/wp\/v2\/posts\/3319\/revisions"}],"predecessor-version":[{"id":3361,"href":"https:\/\/www.cdvalet.com\/insights\/wp-json\/wp\/v2\/posts\/3319\/revisions\/3361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cdvalet.com\/insights\/wp-json\/wp\/v2\/media\/3379"}],"wp:attachment":[{"href":"https:\/\/www.cdvalet.com\/insights\/wp-json\/wp\/v2\/media?parent=3319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cdvalet.com\/insights\/wp-json\/wp\/v2\/categories?post=3319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cdvalet.com\/insights\/wp-json\/wp\/v2\/tags?post=3319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}